Essay / On Substack
Starting a solo business in Sweden in 2026
The freedom, the responsibility, and the work that happens before anyone notices.
By Martin Gray
Read on Substack (opens in a new tab)Notes / Ideas / Work in progress
Thinking from the gray area.
Notes on building a business, making things, and figuring out what comes next. Written by Martin Gray.
On Substack
Follow the work as it unfolds.
I’m getting my own thing off the ground. I’ll be sharing the questions, lessons, and small wins along the way.
Gathering the good bits…